Report

Experiences Across The Customer Life Cycle

Satisfaction With Researching, Buying, Product Usage, And Customer Service
February 11th, 2010
With Contributors:
William Chu
and Shelby Catino

Summary

Forrester asked more than 4,600 US consumers about their experiences in researching, buying, and using products or services as well as with customer service interactions across 14 industries. In 12 of the industries, customer service had the lowest satisf

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