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For Customer Experience Professionals

Experiment With New Approaches At The Leading Edge Of Design

Advanced Level: Design Practices For CX Transformation

October 30, 2018

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This report is part of "Act: Advanced Level" in The CX Transformation Playbook.

Why Read This Report

Getting experience design right is essential to CX transformation — it means performing specific activities required for defining and refining experiences based on your vision and research-based customer understanding. This report is for CX transformation leaders whose organizations perform these activities with discipline and are therefore ready to innovate in how they perform them. It explains how to achieve this advanced level of maturity in the design competency. Forrester refreshes this report regularly based on new research.

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Table of Contents

  • Transform CX With Innovative Design Tactics
  • Recommendations

  • Kick-Start How You Innovate In Your Design Processes
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