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For Customer Insights Professionals

Exploring The Drivers, Attitudes, And Behaviors Behind The 2014 US Holiday Shopping Season

A Technographics 360 Report: Using Online Community And Social Listening Data

February 27, 2015

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Why Read This Brief

The holiday season continues to be lucrative for all retailers, and early planning will help them get ahead of the competition. With the 2014 US holiday season now behind us, we can see that consumers' shopping patterns and timelines are changing: They are planning and making purchases earlier; they are shopping more frequently online and via mobile; and shipping costs influence how they obtain these purchases. This report leverages our Technographics 360 multimethodology research approach to evaluate consumer sentiment and the drivers behind shopping behaviors during the 2014 US holiday season.

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