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For B2C Marketing Professionals

Exploring The In-App Advertising Opportunity

September 30, 2013

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Why Read This Report

In-app advertising is top of mind for mobile marketers today as consumers increasingly spend time using mobile applications on smartphones and tablets. These app users are a captive audience, but marketing to them correctly isn't easy. Marketers today struggle to seize this opportunity and meet customer expectations due to the fragmented partner landscape and lack of standardization. This report will explain the mobile in-app advertising opportunity and key hurdles to overcome as the market evolves.

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Table of Contents

  • Apps Have Customer Attention, But In-App Advertising Has A Way To Go
  • Let Customers And Mobile-Specific Considerations Lead Your Strategy
  • Supplemental Material
  • Related Research Documents