Exploring The In-App Advertising Opportunity

September 30th, 2013

Jennifer Wise

With contributors:

Melissa Parrish , Andia Vokshi

Summary

In-app advertising is top of mind for mobile marketers today as consumers increasingly spend time using mobile applications on smartphones and tablets. These app users are a captive audience, but marketing to them correctly isn't easy. Marketers today struggle to seize this opportunity and meet customer expectations due to the fragmented partner landscape and lack of standardization. This report will explain the mobile in-app advertising opportunity and key hurdles to overcome as the market evolves.

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