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Exploring The Social Technographics Ladder: Conversationalists

North American Consumer Technographics®

November 27, 2012

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Why Read This Brief

Conversationalists are the highly active individuals that post updates and/or update their status on social networking sites at least weekly. Members of this group not only express their opinion on a variety of topics, but they also share a lot online — including brand-related content like promotional offers. This demographic overview profiles US Conversationalists by looking at what they do online, the topics they talk about, and the kind of content they share — and how that differs from their non-Conversationalist counterparts.

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