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For B2C Marketing Professionals

Exploring The Social Technographics® Ladder: Creators

North American Consumer Technographics®

September 18, 2012

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Why Read This Brief

Creators sit at the top of Forrester's Social Technographics ladder®: They are a group of highly active online consumers who write blogs and articles, upload self-created video and music, post photos, and maintain their own web pages. More than any other group, Creators are shaping the face of consumer content online. This demographic overview highlights US Creators by looking at what they are producing and how they differ from their non-Creator counterparts — in particular, their potential influence when advocating for a company or brand.

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