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For CMO Professionals

Facebook: The Myth Of The Monopoly

A Consumer Energy Index Analysis

January 18, 2019

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Why Read This Brief

2018 was a challenge for Facebook, Inc.: Between the Cambridge Analytica scandal in Q1 and a security bug in Q4, the headlines revealed that its largest partners had access to users' personal data for years. While its strategies and values were pummeled in the media and Congress, Facebook, Inc. made formal apologies and policy revisions. But has it emerged from 2018 unscathed or is the damage irreversible? Our Consumer Energy Index measures the shift in consumer energy around and reveals the forces that threaten the social network's future.

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