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For Application Development & Delivery Professionals

Facebook's Place In A BT Application Development Strategy

Access To Its Customer Community Is Facebook's Biggest Asset, But Login And Mobile Services Have Broader Potential

August 19, 2014

Why Read This Report

Facebook is the best-known social network in the world, but for developers it's becoming much more. Facebook's APIs and recent acquisitions position it for developing customer-facing systems of engagement. Facebook's development services don't look like a traditional enterprise development platform (think Java or .NET), and it isn't a general-purpose cloud platform either. Rather, Facebook provides tools and services developers can use to reach and interact with its more than one billion members, as well as other useful services like identity management, content linking, and mobile infrastructure. This report answers the question: How should developers take advantage of Facebook's growing set of platform services to advance their firm's business technology (BT) agenda?

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