Save or Share this Report

For eBusiness & Channel Strategy Professionals

Fashion And Online Shopping: It's A Match

Trending US Online Fashion Buyers, 2001 To 2007

November 15, 2007

Primary author headshot


Why Read This Report

In 2006, online apparel sales outpaced computer hardware and software for the first time — evidence of the maturing eCommerce landscape. Who are the online clothing buyers driving this growth, and how many people are actively purchasing fashion items online? To answer these questions, we profiled online fashion buyers in three categories — apparel, footwear, and clothing accessories — and traced online sales growth data from 2001 to 2007. Not surprisingly, early-adopter females who are shopping across all three categories drive the substantial growth in online fashion sales. To retain and lure online fashion buyers, retailers need to break down online shopping barriers and capitalize on the multichannel shopping experience.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Recommended Research