Trends Report

Four Tech Giants Dominate Your Customer Experience

Capitalize On The Influence Of Amazon, Apple, Facebook, And Google On Your Customers

July 26th, 2017
TJ Keitt, null
TJ Keitt
With contributors:
James McQuivey, PhD , Harley Manning , Julie Ask , Michael Facemire , William Willsea , Rachel Birrell

Summary

Alphabet's Google, Amazon, Apple, and Facebook set your customers' expectations for customer experience (CX) because they hold a prominent place in people's lives. CX professionals need to understand what those expectations are and how to use the tools these tech giants provide to meet them. This report explains what the big four teach us about CX and how CX leaders can help their businesses profit from this insight.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.