Trends Report

Fight The Recession With An In-House Agency

Improve Budget Control And Continuity In A Digital Age

October 27th, 2008
JF
Jaap Favier
With contributor:
Erik Hood

Summary

A Forrester study together with the In-House Agency Forum shows that firms that have an internal agency are more than satisfied with the quality, low cost, and stability that this department provides. Marketing leaders should take note — the needs for in-house coordination and innovation will only increase as budget pressures require accountability, digital media grow, and Personal TV brings new targeting opportunities.

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