Digitally empowered customers, new competitors like Amazon or fintech startups, and emerging technologies are disrupting finance. But most incumbents have been too timid in their response, betting on incremental innovations. To lead, CIOs need to build a balanced portfolio of innovation types, including current service improvements, digital disruptor responses, and positioning yourself as a disruptor. These efforts require investments in emerging technologies and technology chains applied to evolving customer and business needs.