Save or Share this Report

For B2C Marketing Professionals

Find, Support, And Keep Emerging Touchpoint Talent

February 7, 2014

Primary author headshot


Why Read This Report

There is no uniform organization structure to support emerging touchpoint innovation. Instead, success requires a shared strategy and C-level support of nontraditional, high-caliber staff. Today's organizational shortfall is clear: Only one in five brands actively promotes innovative marketing talent, and only around one in 10 has programs to integrate innovation leaders back into the organization. This report will show marketing leaders how to spot the best emerging touchpoint talent, support these unique staffers for continued success, and keep them satisfied with their jobs.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Focus On People, Not Structure, For Emerging Touchpoints

  • Today's Maverick Hire Is Tomorrow's Team Core
  • Related Research Documents