Fitness Wearables — Many Products, Few Customers
Product Strategists Must Broaden Wearables' Appeal Beyond Fitness
January 28, 2013
Why Read This Report
Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to productivity, but many of the products flooding the market today focus on a single use case: fitness. In this report, we use Forrester's Consumer Technographics® data to examine the question of who is the target customer for fitness wearables and make recommendations for product strategists who are participating in or considering entering this market.
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Table of Contents
- Wearables Deserve Attention, But Fitness Wearables Are Overhyped
- Go Deep To Reach This Target Segment
WHAT IT MEANS
- Wearables Must Go Beyond Fitness To Reach A Wider Customer Base
- Supplemental Material
- Related Research Documents