Best Practice Report

Five Common Pitfalls Of Bank Sales Sites And How To Avoid Them

March 2nd, 2016
Alyson Clarke, Principal Analyst
Alyson Clarke Principal Analyst
With contributors:
Benjamin Ensor , Alex Causey

Summary

Our Digital Sales Functionality Benchmark reviews reveal that bank and credit union sites are often missing several elements that are crucial to driving sales conversion. We have identified five common pitfalls that often result in prospects dropping out of the research and application phases of their purchase journey. In this report we outline each of these pitfalls, as well as what eBusiness and channel strategy executives at banks and credit unions should do to avoid them.

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