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For Application Development & Delivery Professionals

Five Essential Digital Experience Governance Practices

Processes: The Digital Experience Delivery Playbook

March 15, 2016

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This is the Processes report in The Digital Experience Delivery Playbook For 2017.

Why Read This Report

Governance is the dreaded "G-word" for many organizations. It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. Given the cross-organizational nature of delivering digital experiences, governance is essential. This report provides a governance framework for application development and delivery (AD&D) professionals. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance; we revised this edition to factor in new ideas and interviews.

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Table of Contents

  • Governance Has Become The Dreaded "G-Word"
  • Five Keys To Effective Digital Experience Governance
  • No. 1: Define Your Governance Playbook
  • No. 2: Use Governance To Bridge Digital Experience Strategy And Delivery
  • No. 3: Focus On Business Outcomes, Not Controlling Actions
  • No. 4: Develop An Appetite For Appropriate Risks
  • No. 5: Include Digital Agency Partners
  • Recommendations

  • Governance Should Enable Digital Experiences, Not Hinder Them
  • Related Research Documents