Trends Report

Five Key CRM Trends For 2018 That Shape How Companies Drive Relationship And Revenue

January 16th, 2018
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst
With contributors:
Daniel Hong , Sarah Dawson , Peter Harrison

Summary

In the age of the customer, good customer experiences are the only sources of competitive differentiation. CRM has the potential to transform customer relationships, but companies have only started to tap into the true power of these solutions. This report summarizes the top trends that application development and delivery (AD&D) professionals need to consider when planning for CRM success in 2018.

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