Trends Report

Five Secrets Of Customer-Obsessed Cultures

How Customer-Obsessed Companies Bring Their Values To Life

June 6th, 2016
David Brodeur-Johnson, Principal Analyst
David Brodeur-Johnson Principal Analyst
Samuel Stern, null
Samuel Stern
With contributors:
Michelle Moorehead , Kara Hartig , Anna Berman

Summary

For most companies, customer focus is just talk. What separates customer experience (CX) leaders from laggards is not their stated commitment to customers. It's instead their follow-through on that commitment. CX leaders also provide specific guidance that helps all employees act in customer-obsessed ways. This report details how CX leaders bring their cultural values to life and what executives at other companies can learn from them.

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