Advanced Search

Save Or Share This Report

For B2C Marketing Professionals

Five Ways To Improve The ROI Of Your Behavioral Targeting Campaigns

April 28, 2009

Primary author headshot


  • By Emily Riley
  • with Rebecca Jennings,
  • Michael Greene,
  • Emily Bowen

Why Read This Report

Nearly one-quarter of all interactive marketers use behavioral targeting, and that number is growing faster each year for good reason. Behavioral targeting cuts through ad clutter and puts the right marketing message in front of the right people. However, despite the promise of BT, few marketers are getting the most out of their spending. Many behavioral networks we talked to agreed that there are opportunities to vastly increase performance by concentrating on a few simple elements such as setting objectives, tweaking creative, and leaving time for testing. With market pressures making high performance more important than ever, now is the right time to improve your performance.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Recommended Research