Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Five Ways To Perk Up Your Email Program In 2009

February 18, 2009


  • By Julie M. Katz
  • with Christine Spivey Overby,
  • Emily Murphy

Why Read This Report

Email has largely been successful as a solo enterprise for the past decade, but changing consumer behavior and expectations compel marketers to integrate email with other channels. Which channels are ripe for exploration? Email marketers can try out mobile, social networking, widgets, display ads, and online video. But they should only do so if it makes sense with their audiences and strategy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).