Trends Report

Five Critical Competencies Help Sales Enablement Leaders Traverse A New Landscape

August 19th, 2019
With contributors:
Caroline Robertson , Mary Shea, PhD , Matthew Camuso , Jacob Basseches , Kara Hartig


What does it take to transform your sales enablement function beyond the content-focused foundation on which many programs were built? Read this report to understand the current landscape and progress B2B firms are making toward what we believe the future holds — enabling customer-centered selling motions based on buyers' preferences and dedicated to delivering exceptional experiences.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.