Report

Five Critical Competencies Help Sales Enablement Leaders Traverse A New Landscape

August 19th, 2019
With
Mary Shea, PhD
Matthew Camuso
Jacob Basseches
and Kara Hartig

Summary

What does it take to transform your sales enablement function beyond the content-focused foundation on which many programs were built? Read this report to understand the current landscape and progress B2B firms are making toward what we believe the future

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.