Report

Five Lessons For Achieving Successful Digital Customer Experience Technology Results

The Age Of The Customer Gives AD&D Professionals A Chance To Lead The Transformation To A Winning, Customer-First Strategy

March 20th, 2014
With contributors:
Stephen Powers, Steven Kesler

Summary

In the age of the customer, application development and delivery (AD&D) pros must deliver digital customer experience technology that helps put a smile on the customer's face and drives business growth. This is hardly a flavor-of-the-month corporate mandate; it's a core reality — and a fundamental change in business. So how can AD&D pros boost their chances of delivering technology successfully and having a positive impact on the business at a time of rapid change and investment? This report highlights five key ways that AD&D teams are addressing this challenge and successfully delivering business technology (BT) in support of the digital customer experience.

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