Report

Five Ways To Ensure Deep Collaboration Between Marketing And Customer Experience

Employ Them All To Ensure Consistently On-Brand Interactions That Drive Customer Loyalty
December 14th, 2020
With Contributors:
Ben Salamin
and Shayna Neuburg

Summary

Marketers and CX professionals are out of touch with today's business realities. While companies pursue business models that scramble traditional customer lifecycles, marketing and CX functions remain siloed in outdated roles that become ineffective and w

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