Focus On Customer Value To Grow Organizational Maturity

Most organizations aspire to implement outside-in, customer-focused, cross-functional processes that transform the culture of their organization and set it on the path toward continuous improvement. They are on a journey — but while the long-term goal might be apparent, how to get there and the challenges on the immediate road ahead are usually far less clear. Many of these challenges represent entrenched, thorny organizational issues that are difficult to tackle. Therefore, learning from other travelers who have been down the road before can help you avoid obstacles and chart a route that moves the organization forward. This report sets out a body of research based on survey data from more than 500 organizational change programs. It reveals many of the underlying strategies, techniques, and achievable benefits associated with higher levels of maturity.