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For CIOs

Focus Your Dual Tech Management Agenda Using Forrester's BT/IT Agenda Index

The Mix Of BT And IT In The CIO's Dual Agenda Varies By Industry And Business Model

August 28, 2014

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Why Read This Report

CIOs face a dual technology management agenda: The information technology (IT) agenda focuses on supporting and transforming internal operations, and the business technology (BT) agenda focuses on winning, serving, and retaining customers. Successfully managing these two agendas — achieving the cost containment goals of the IT agenda and the customer attainment goals of the BT agenda — will be the dominant challenge facing CIOs over the next five years. This report provides CIOs with a tool for analyzing their dual tech management agenda, helping them to define the appropriate mix of BT and IT for their firms.

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Table of Contents

  • CIOs Face A Dual Agenda In The Digital Age Of The Customer
  • Forrester's BT/IT Agenda Index Focuses Investments In Tech Leadership
  • WHAT IT MEANS

  • Firms Need Effective CIOs — And CIOs Need To Master Their Dual Agenda
  • Supplemental Material
  • Related Research Documents

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