Trends Report

Focus Your Dual Tech Management Agenda Using Forrester's BT/IT Agenda Index

The Mix Of BT And IT In The CIO's Dual Agenda Varies By Industry And Business Model

August 28th, 2014
Bobby Cameron, Vice President, Principal Analyst
Bobby Cameron Vice President, Principal Analyst
With contributors:
Peter Burris , Nate Fleming

Summary

CIOs face a dual technology management agenda: The information technology (IT) agenda focuses on supporting and transforming internal operations, and the business technology (BT) agenda focuses on winning, serving, and retaining customers. Successfully managing these two agendas — achieving the cost containment goals of the IT agenda and the customer attainment goals of the BT agenda — will be the dominant challenge facing CIOs over the next five years. This report provides CIOs with a tool for analyzing their dual tech management agenda, helping them to define the appropriate mix of BT and IT for their firms.

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