Follow Best Practices To Encourage Mobile Banking Use

October 7th, 2015

Aurelie L'Hostis Principal Analyst

Benjamin Ensor

With contributors:

Peter Wannemacher , Alex Causey , Laura Glazer

Summary

This report looks at how digital banking teams can drive mobile banking use by understanding their customers' needs, following a customer-centric design and development process, using marketing and education to promote mobile banking, lowering the barriers to adoption, and delivering engaging customer experiences in mobile. This report was originally published on January 28, 2013; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in September 2015.

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