Today's transformations are vast and continuous and carry the uncertainty of the unknown. Old service provider models are ill-suited to the task. CIOs and digital leaders need a better partner that brings more to the table. Providers are trying with assets and outcomes-based pricing, but it's not clear they can explain what they're doing. We see it as a new service paradigm that we call co-innovation partnership. In this more value-aligned approach, providers are overhauling their business models to create, drive, and participate in the value creation that stems from platforms and ecosystems.