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For Analyst Relations Professionals

Forge Valuable AR Programs With FIAR

July 12, 2016

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This is the Strategic Plan report in The Industry Analyst Relations Playbook For 2016.

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Why Read This Report

Analyst relations (AR) managers need to know how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build plans to deliver business value, and they now rely on pure luck to find any. This needn't be. Based on our study of successful and unsuccessful AR programs, this report introduces strategic AR planning with the Forrester industry analyst relations (FIAR) process to design and customize AR programs for the specific business needs of any company. AR managers must, and now can, deliver provable business value. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Muddled AR Programs Fail The Business Value Test
  • Introducing The Forrester Industry Analyst Relations Approach
  • FIAR Steps 1 To 4 Focus AR On Business Value
  • FIAR Step 5 Optimizes Cost, Staffing, And More
  • FIAR Step 6 Tests, Refines, And Promotes Your Draft AR Program
  • FIAR Lights Up Design Of Extended AR Programs
  • Recommendations

  • Use FIAR, And The Business Value It Generates, Strategically
  • Related Research Documents

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