Why Read This Report
Organizations of all sizes and in every industry face opportunities and threats caused by digitally empowered customers. Acquiring new customers — or losing existing ones — has never been easier. Companies can't afford to move fast only in some areas; the whole organization must race together toward customer obsession. This report argues that application development and delivery (AD&D) professionals must master modern application delivery practices within their organizations and apply them across their entire software portfolio to improve their odds of winning in the modern digital marketplace. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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