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Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (EU-7), Q3 2017 Update

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September 6, 2017

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Why Read This Report

This update to the mobile and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and UK) provides smartphone and tablet online sales by country and category for both retail and travel. In 2016, 34% of online sales in travel and retail took place via mobile or tablet; this will increase to 47% by 2022.This forecast details mobile and tablet online sales growth across 22 product categories and across the EU-7, with historical data going back to 2010. It also calculates the share of online retail sales from mobile and tablet for each product category.

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