Forecast Report

Forrester Data: Online Display Advertising Forecast, 2016 To 2021 (Asia Pacific)

ForecastView Document

June 1st, 2017
Brandon Verblow, null
Brandon Verblow
With contributors:
Xiaofeng Wang , Satish Meena , Sanjeev Kumar

Summary

Over the next five years, Forrester predicts that marketers will devote more incremental display ad dollars to Asia Pacific than to either the US or Europe. The display ad spending markets in each country covered in this report — China, India, Japan, South Korea, and Australia — differ from each other in key ways. This forecast report provides crucial data necessary for understanding those differences, including a breakout of mobile and desktop/laptop for each of the five countries, historical data going back to 2011, and a five-year forecast.

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