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Forrester Data: Online Display Advertising Forecast, 2016 To 2021 (Asia Pacific)

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June 1, 2017

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Why Read This Report

Over the next five years, Forrester predicts that marketers will devote more incremental display ad dollars to Asia Pacific than to either the US or Europe. The display ad spending markets in each country covered in this report — China, India, Japan, South Korea, and Australia — differ from each other in key ways. This forecast report provides crucial data necessary for understanding those differences, including a breakout of mobile and desktop/laptop for each of the five countries, historical data going back to 2011, and a five-year forecast.

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Table of Contents

  • The Asia Pacific Online Display Advertising Outlook Remains Robust
  • Asia Pacific Growth Is Surprisingly Similar To That Of Other Regions
  • Mobile Continues To Be A Key Driver Of Display Spending
  • The Mobile Display Outlook Varies By Country
  • Supplemental Material
  • Related Research Documents

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