Data Overview Report

Forrester Infographic: ABM Maturity Corresponds To Better Revenue Results

September 9th, 2019
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
Meredith Cain, null
Meredith Cain
With contributors:
Steven Casey , Caroline Robertson , Katie Hampton , Kara Hartig

Account-based marketing (ABM) is becoming the way marketing gets done. Forrester predicts that by 2025, the term “ABM” will disappear as account-centric becomes the way most B2B organizations identify, plan, manage, and measure buying and post-sale motions. To assess progress toward this eventuality, we surveyed 120 B2B marketers about their current ABM practices and results as well as their future ABM resource and investment plans. This infographic illustrates our survey results to help B2B marketers better plan and execute their account-based marketing efforts.

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