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Forrester Infographic: Banks Should Engage High-Energy Consumers With Hybrid Experiences

December 2, 2020

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Why Read This Report

Consumer energy is the underlying emotional force that drives consumer desire, readiness, and ability to increase engagement with brands. High-energy consumers are strategic for banks in Singapore, as they make up a significant portion of their customer base. These consumers are more digitally empowered and more profitable — but they're also more likely to churn if they cannot satisfy their desires for meaningful engagement through human and digital channels.

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