Trends Report

Forrester Infographic: Connected Shoppers In Southeast Asia

Retailers Must Deliver Consistent Experiences Throughout Customers’ Shopping Journey

November 25th, 2019
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Nancy Lin , Bill Nagel

Summary

Consumers in Southeast Asia (SEA) are connected and channel-agnostic. Retailers and brands must invest in digital strategies and omnichannel retail to provide consistent shopping experiences. Digital business professionals must take a fresh look at how consumers shop online and offline as they craft their retail strategies in the region.

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