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For Customer Experience Professionals

Forrester Infographic: The ROI Of Design Thinking

Costs, Benefits, And Where They Come From

November 20, 2019


Why Read This Report

As practitioners struggle to quantify and articulate the business impact of design thinking, organizations are challenged with scaling and funding design thinking in a meaningful way. The purpose of this infographic is to help customer experience pros and design thinking practitioners present a more persuasive business case. This at-a-glance overview illustrates the relative financial impact of typical cost and benefit categories from investing in the design thinking methodology.

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