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For B2C Marketing Professionals

Forrester Infographic: Unified Marketing Measurement Accelerates

May 13, 2020

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Why Read This Report

Marketers have already embraced established statistical measurement methods such as marketing mix modeling and multitouch attribution. Now, adoption of unified marketing measurement is surpassing that of these standalone methodologies. B2C marketers who want to ensure they are keeping pace with competitors can use this infographic to justify and accelerate updating their measurement processes.

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