Forecast Report

Forrester Readiness Index: Digital Marketing, 2017

ForecastView Document

November 6th, 2017
Brandon Verblow, null
Brandon Verblow
Sanjeev Kumar, null
Sanjeev Kumar

Summary

The Forrester Readiness Index (FRI) provides digital marketers and marketing vendors with a simple, reliable instrument to quickly make sense of a variety of market signals to aid in determining where to prioritize marketing investment. This quantitative assessment provides insights into the digital marketing environment and opportunity of 55 countries across the globe through the analysis of 23 quantitative variables we deem as core indicators of digital marketing readiness. Because of this breadth, the FRI can reveal hidden value beyond what is reflected simply by a country's digital ad spending.

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