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Forrester Readiness Index: Digital Marketing, 2020

ForecastView Document

January 17, 2020


Why Read This Report

The Forrester Readiness Index (FRI) provides marketers as well as advertising technology and service providers with a simple instrument to quickly and reliably gauge a variety of market signals to determine where to prioritize digital marketing investments globally. This quantitative assessment provides insights into the digital marketing readiness and opportunity of 54 countries across the globe through the analysis of 14 quantitative variables we deem as core indicators of digital marketing readiness.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • An Updated Framework Better Evaluates Digital Marketing Readiness
  • Digital Marketing Readiness Reveals Opportunities In Certain Countries
  • How Forrester Can Help

  • How To Get More ForecastView Insights
  • Supplemental Material
  • Related Research Documents

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