Why Read This Report
The Forrester Readiness Index (FRI) is a holistic assessment of the eCommerce setting that provides insights for global expansion needs. The eCommerce index signifies the level of opportunity among countries over the next three to five years. It measures the impact of technological and behavioral influences, in conjunction with the revenue opportunity. The FRI for eCommerce evaluates 27 quantitative variables in 55 countries across the globe. The FRI tool is an interactive Excel-based product that allows country-level and variable-level comparisons.
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