Forecast Report

Forrester Research Online Display And Search Marketing Forecast, 2014 To 2019 (Asia Pacific)

ForecastView Spreadsheet

January 21st, 2015
Satish Meena, null
Satish Meena

Summary

Total display and search advertising spending within the five Asia Pacific countries (Australia, China, India, Japan, and South Korea) covered in this forecast is expected to grow at a five-year compound annual growth rate (CAGR) of 20.2%. Share of mobile in display and search marketing is increasing at a rapid pace and is expected to reach 58% in 2019, from 24% in 2014. China is the biggest market, accounting for over 58% of the total online display and search spending in Asia Pacific. This report estimates display and search spending for the five countries. It also provides an estimate of the breakdown of spending via mobile and desktop. It provides historical data going back to 2011 and a five-year forecast.

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