Forecast Report

Forrester Analytics: Digital-Influenced Retail Sales Forecast, 2018 To 2023 (US)

ForecastView Document

December 10th, 2018
With contributor:
Sanjeev Kumar

Summary

Half of US retail sales are now digitally impacted, and we expect this to grow to 58% by 2023. This forecast calculates digital-influenced sales across 30 retail categories, with historical data going back to 2004. This report also includes a top-line forecast on mobile-phone-influenced sales, showing the percentage of offline retail that mobile phone research influences. We also break down digital's influence by source.

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