Report

Forrester Data Mobile Advertising Forecast, 2016 To 2021 (US)

ForecastView Spreadsheet
May 12th, 2016
With Contributors:
Shaurya Priya
Satish Meena
and Vishal Varshney

Summary

Advertisers are increasingly shifting their budgets from PCs to mobile devices across all three components of mobile advertising: display, search, and social. Mobile advertising spending is on track to more than double from 2016 to 2021 as it grows from 4

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.