Trends Report

Forrester Infographic: Think You’re Doing Data Sourcing Right? Think Again

A Visual Summary Of The Insights Professional’s Guide To External Data Sourcing

April 10th, 2019
JP
Jennifer Belissent, PhD
With contributors:
Jeremy Vale , Gene Leganza , Chandler Hennig

Summary

Decision makers know they need to be insights driven to create differentiation and competitive advantage. And they know that their own internal data is not enough. In today’s competitive environments, decision makers want to get any insights they can — from any source. Yet as the use of data spreads across companies — from IT to marketing to sales to operations — data teams can’t keep up with requests for external data. This infographic provides an overview of Forrester’s guidance for improving external data sourcing and scaling to meet the growing demand.

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