Forecast Report

Forrester Research Online Retail Forecast, 2013 To 2018 (US)

ForecastView Spreadsheet

March 21st, 2014


US online retail sales continue to thrive: They accounted for almost 9% of the $3.2 trillion total retail market in 2013 and will continue to grow at a compound annual growth rate (CAGR) of nearly 10% through 2018. With a majority of the online population already buying online, future growth in online retail sales will largely be driven by an increase in online spending per buyer, surpassing $2,000 per year by 2018. The forecast details growth across 30 product categories and historical data going back to 1998.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.