Report

Forrester Research Social Media Forecast, 2013 To 2018 (US)

ForecastView Spreadsheet

April 4th, 2013
With contributor:
Jeff Wray

Summary

Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, display ads on social networks, and technology spending. Includes social spending directed specifically toward mobile platforms. Agency fees spending is broken out by company size. Spending is based off social media users by PC only, mobile only, and dual usage. Includes historical data going back to 2008 plus a five-year forecast.

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