Trends Report

Forrester’s 2023 Consumer Privacy Segmentation: Europe

Understand Consumers’ Privacy Preferences And Behaviors To Improve Trust, Engagement, And Experience

November 3rd, 2023
Enza Iannopollo, Principal Analyst
Enza Iannopollo Principal Analyst
With contributors:
Amy DeMartine , Luca Lo Scavo , Rachel Birrell

Summary

Understanding individuals’ privacy attitudes and behaviors is critical for privacy, risk, and security leaders who see fostering customer and employee trust as the ultimate goal of their privacy and data protection program. Armed with insights about how customers feel about sharing their personal data, they can work closely with stakeholders across the organization to design and optimize privacy programs that enhance consumers’ experiences, build their trust, and foster business success. This report explains how privacy professionals can apply Forrester’s Consumer Privacy Segmentation to understand how to best serve the varying privacy perspectives in countries across Europe.

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