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For Security & Risk Professionals

Forrester's 2019 Consumer Privacy Segmentation: Europe

Understand Consumer Privacy Preferences And Behaviors To Improve Engagement, Trust, And Experience

November 13, 2019

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Why Read This Report

In this report, we explain how privacy professionals can apply Forrester's Consumer Privacy Segmentation to understand how privacy perspectives vary by geography across Europe. Armed with this customer insight, privacy pros can work closely with security leaders as well as with business leaders, marketers, and customer experience (CX) professionals to design and optimize privacy programs that enhance consumers' experiences, build their trust, and foster business success.

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Table of Contents

  • Poor Privacy Practices Undermine Consumer Trust And The Business
  • Strong Consumer Privacy Is An Engine Of Business Growth
  • Recommendations

  • Use CX Metrics To Measure And Improve The Privacy Experience
  • Supplemental Material
  • Related Research Documents

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