Decision Tool

Forrester’s Business Application Age Of The Customer Assessment Tool

July 22nd, 2014
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
Paul Hamerman, null
Paul Hamerman
With contributor:
Victoria Boutan

Summary

This is a self-assessment tool for companies to evaluate their level of maturity of their business application strategy in relation to customer-centricity in the age of the customer.

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